EMAIL 1 — Welcome (Send immediately):
Subject Line: "Welcome to [NEWSLETTER NAME] — here's what to expect"
Hey [FIRST NAME],
Thank you for subscribing to [NEWSLETTER NAME]. I'm [YOUR NAME], and I'm thrilled to have you here.
Here's what you can expect:
- [FREQUENCY]: A new issue covering [CORE TOPIC]
- Actionable [TIPS/INSIGHTS/STRATEGIES] you can use right away
- [UNIQUE VALUE PROP — e.g., 'No fluff, no spam, just real talk']
To make sure you never miss an issue, drag this email to your Primary tab (Gmail) or add [YOUR EMAIL] to your contacts.
As a thank you for joining, here's [FREE RESOURCE/LINK]: [URL]
Talk soon,
[YOUR NAME]
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EMAIL 2 — Value (Send Day 2):
Subject Line: "The #1 mistake [AUDIENCE] make with [TOPIC]"
Hey [FIRST NAME],
Most [AUDIENCE TYPE] get [TOPIC] wrong because they [COMMON MISTAKE].
Here's what actually works:
[SHARE A KEY INSIGHT OR FRAMEWORK IN 3-5 SHORT PARAGRAPHS. Make it actionable and specific.]
The bottom line: [ONE-SENTENCE SUMMARY]
Hit reply and tell me — have you experienced this? I read every response.
[YOUR NAME]
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EMAIL 3 — Story (Send Day 4):
Subject Line: "How I went from [STARTING POINT] to [RESULT]"
Hey [FIRST NAME],
[TELL YOUR ORIGIN STORY IN 4-6 PARAGRAPHS. Be vulnerable. Share the struggle, the turning point, and the lesson. Connect it back to why you created this newsletter and how it helps your readers.]
That experience taught me: [KEY LESSON]
And it's exactly why I share [TOPIC] insights with you every [FREQUENCY].
[YOUR NAME]
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EMAIL 4 — Social Proof + CTA (Send Day 7):
Subject Line: "[NUMBER] [AUDIENCE TYPE] can't be wrong"
Hey [FIRST NAME],
You've been here for a week now, and I wanted to share some love from the community:
"[TESTIMONIAL 1]" — [NAME, ROLE]
"[TESTIMONIAL 2]" — [NAME, ROLE]
"[TESTIMONIAL 3]" — [NAME, ROLE]
If you're getting value from these emails, I'd love for you to:
1. Share [NEWSLETTER NAME] with a friend: [REFERRAL LINK]
2. Follow me on [PLATFORM]: [LINK]
3. Check out [PRODUCT/SERVICE] if you want to go deeper: [LINK]
Thank you for being here.
[YOUR NAME]