EMAIL 1 — The Check-In (Send to subscribers inactive for 30+ days):
Subject: "Still there, [FIRST NAME]?"
Hey [FIRST NAME],
I noticed you haven't opened my emails in a while. No judgment — inboxes get overwhelming.
I just want to make sure you're still getting value from [NEWSLETTER NAME].
Here's what you might have missed:
- [RECENT POPULAR POST/ISSUE TITLE + LINK]
- [RECENT POPULAR POST/ISSUE TITLE + LINK]
- [RECENT POPULAR POST/ISSUE TITLE + LINK]
Still interested? Great — no action needed. I'll keep sending.
Want to unsubscribe? No hard feelings: [UNSUBSCRIBE LINK]
Want to hear from me less often? [LINK TO PREFERENCES]
[YOUR NAME]
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EMAIL 2 — The Value Bomb (Send 3 days later if no open):
Subject: "I made this for you (for free)"
Hey [FIRST NAME],
I put together a [FREE RESOURCE — guide, template, checklist] that I think you'll love:
[RESOURCE NAME]: [LINK]
It covers [WHAT'S INSIDE — 2-3 bullet points].
No strings attached — just wanted to share something useful.
Hope it helps,
[YOUR NAME]
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EMAIL 3 — The Breakup (Send 5 days later if still no open):
Subject: "Should I stop emailing you?"
Hey [FIRST NAME],
I want to respect your inbox.
I haven't heard from you in a while, so I wanted to ask directly: do you still want to receive [NEWSLETTER NAME]?
[BUTTON: Yes, keep me subscribed!]
[BUTTON: No thanks, unsubscribe me.]
If I don't hear back in [TIMEFRAME], I'll remove you from the list to keep things tidy.
Either way, thank you for being part of this community. It's meant a lot.
[YOUR NAME]
P.S. If you ever want to come back, the door is always open: [SUBSCRIBE LINK]