SUBJECT LINE: "My [YEAR] in review — the wins, the losses, and the lessons"
PREHEADER: "[TEASER — e.g., 'Plus: my goals for [NEXT YEAR]']"
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Hey [FIRST NAME],
Another year in the books. Before I dive into [NEXT YEAR], I want to take a beat and look back at everything that happened in [YEAR].
Here's my honest year-in-review.
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BY THE NUMBERS:
- Revenue: $[AMOUNT] ([+/- PERCENTAGE]% vs. last year)
- [KEY METRIC 2]: [NUMBER] (e.g., 'Subscribers: 15,000')
- [KEY METRIC 3]: [NUMBER] (e.g., 'Content pieces published: 200')
- [KEY METRIC 4]: [NUMBER] (e.g., 'Countries visited: 5')
- [PERSONAL METRIC]: [NUMBER] (e.g., 'Books read: 24')
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TOP 3 WINS:
1. [WIN TITLE]
[2-3 SENTENCES describing what happened and why it mattered. Include specific details.]
2. [WIN TITLE]
[2-3 SENTENCES.]
3. [WIN TITLE]
[2-3 SENTENCES.]
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TOP 3 FAILURES/LESSONS:
1. [FAILURE/LESSON TITLE]
[2-3 SENTENCES being honest about what went wrong and what you learned. Vulnerability builds trust.]
2. [FAILURE/LESSON TITLE]
[2-3 SENTENCES.]
3. [FAILURE/LESSON TITLE]
[2-3 SENTENCES.]
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SURPRISES:
[1-2 PARAGRAPHS about things you didn't expect — positive or negative. What caught you off guard? What would you tell your January self?]
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GOALS FOR [NEXT YEAR]:
1. [GOAL 1] — [WHY AND HOW]
2. [GOAL 2] — [WHY AND HOW]
3. [GOAL 3] — [WHY AND HOW]
My word for [NEXT YEAR]: [ONE WORD THAT CAPTURES YOUR INTENTION]
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THANK YOU:
[A GENUINE, HEARTFELT PARAGRAPH thanking your readers, customers, community. Be specific about what their support has meant to you.]
Here's to an incredible [NEXT YEAR].
[YOUR NAME]
P.S. [OPTIONAL — link to your most popular content from the year, or a special offer to kick off the new year]