EMAIL 1 — Announcement (Day 1):
Subject: "It's here: [COURSE NAME] is now open"
Hey [FIRST NAME],
After [TIMEFRAME] of building, testing, and refining, [COURSE NAME] is officially open.
[COURSE NAME] is a [FORMAT] course that teaches you how to [PRIMARY OUTCOME].
Here's what's inside:
- Module 1: [MODULE TITLE] — [ONE-LINE DESCRIPTION]
- Module 2: [MODULE TITLE] — [ONE-LINE DESCRIPTION]
- Module 3: [MODULE TITLE] — [ONE-LINE DESCRIPTION]
- Module 4: [MODULE TITLE] — [ONE-LINE DESCRIPTION]
- Bonus: [BONUS DESCRIPTION]
Enrollment is open until [DEADLINE]. Early bird pricing ends [EARLY BIRD DEADLINE].
[CTA BUTTON: Learn More + Enroll]
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EMAIL 2 — Objection Handling (Day 3):
Subject: "Is [COURSE NAME] right for you?"
Hey [FIRST NAME],
I've been getting questions about [COURSE NAME], so let me address the big ones:
"I don't have enough time."
[ADDRESS THIS OBJECTION]
"I'm not sure I'm ready."
[ADDRESS]
"Is this worth the investment?"
[ADDRESS — share ROI, student results]
"What if I don't like it?"
[ADDRESS — money-back guarantee]
Still have questions? Reply to this email.
[CTA BUTTON: Enroll Now]
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EMAIL 3 — Social Proof (Day 5):
Subject: "What students are saying about [COURSE NAME]"
Hey [FIRST NAME],
Don't take my word for it:
"[DETAILED TESTIMONIAL 1]" — [NAME, CONTEXT]
"[DETAILED TESTIMONIAL 2]" — [NAME, CONTEXT]
"[DETAILED TESTIMONIAL 3]" — [NAME, CONTEXT]
[CTA BUTTON: Join [NUMBER]+ Students]
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EMAIL 4 — Last Chance (Day 7):
Subject: "Last chance: [COURSE NAME] closes [TONIGHT/TOMORROW]"
Hey [FIRST NAME],
Final reminder. Enrollment closes [DEADLINE].
Here's everything you're getting:
- [COURSE CONTENT SUMMARY]
- [BONUS 1]
- [BONUS 2]
- [GUARANTEE]
Total value: $[VALUE]
Your price today: $[PRICE]
[CTA BUTTON: Enroll Before It's Too Late]