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  3. Newsletter: Interview/Q&A Format
Newsletter
newsletter
General

Newsletter: Interview/Q&A Format

SUBJECT LINE: "[INTERVIEWEE NAME] on [TOPIC]: '[PROVOCATIVE QUOTE FROM THE INTERVIEW]'" PREHEADER: "[TEASER]" --- Hey [FIRST NAME], This week I had the chance to sit down with [INTERVIEWEE NAME], [THEIR TITLE/CREDIBILITY — e.g., 'founder of [COMPANY] and author of [BOOK]']. We talked about [TOPIC 1], [TOPIC 2], and [TOPIC 3]. Here are the highlights. --- ABOUT [INTERVIEWEE NAME]: [2-3 SENTENCE BIO — who they are, what they've accomplished, why they're worth listening to.] --- THE CONVERSATION: Q: [QUESTION 1 — start with something broad to set context] A: "[ANSWER — edited for clarity and length. Keep the interviewee's voice authentic. 2-4 sentences.]" Q: [QUESTION 2 — dig into a specific topic] A: "[ANSWER — include a specific example, story, or data point. 3-5 sentences.]" Q: [QUESTION 3 — ask about a common challenge or misconception] A: "[ANSWER — this should contain the most quotable or surprising insight. 3-5 sentences.]" Q: [QUESTION 4 — ask for actionable advice] A: "[ANSWER — give the reader something they can implement today. 2-4 sentences.]" Q: [QUESTION 5 — fun or personal question to end on a human note] A: "[ANSWER — keep it light and memorable. 1-3 sentences.]" --- MY TAKEAWAY: [1-2 PARAGRAPHS sharing your personal reflection on the conversation. What surprised you? What are you going to implement? Connect it to the reader's life.] --- CONNECT WITH [INTERVIEWEE NAME]: - [SOCIAL LINK 1] - [SOCIAL LINK 2] - [WEBSITE/PRODUCT LINK] --- That's a wrap. Reply and tell me — what was your favorite insight from this conversation? [YOUR NAME]

Editor's Note: This template was tested on 50+ accounts using TwinSync's A/B testing. The winning version is shown above.

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