EMAIL 1 — Reminder (Send 1 hour after abandonment):
Subject: "You left something behind"
Hey [FIRST NAME],
Looks like you left [PRODUCT NAME] in your cart.
No worries — it happens! Your cart is saved and ready when you are.
[PRODUCT IMAGE]
[PRODUCT NAME] — $[PRICE]
[CTA BUTTON: Complete Your Order]
Need help? Reply to this email and I'll get back to you within [TIMEFRAME].
[YOUR NAME / BRAND]
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EMAIL 2 — Value Reinforcement (Send 24 hours later):
Subject: "Still thinking about it? Here's why [PRODUCT] is worth it"
Hey [FIRST NAME],
[PRODUCT NAME] is still waiting for you. Here's why [NUMBER]+ [CUSTOMERS/CREATORS] love it:
- [BENEFIT 1 — specific outcome]
- [BENEFIT 2 — specific outcome]
- [BENEFIT 3 — specific outcome]
"[TESTIMONIAL FROM A HAPPY CUSTOMER]" — [NAME]
[CTA BUTTON: Get [PRODUCT NAME]]
Questions? Hit reply.
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EMAIL 3 — Urgency/Incentive (Send 48 hours later):
Subject: "Last chance + a little something extra"
Hey [FIRST NAME],
Your cart expires soon and I don't want you to miss out.
As a thank you for your interest, here's [INCENTIVE — e.g., '10% off', 'free shipping', or 'a bonus resource'] with code: [CODE]
[PRODUCT IMAGE]
[PRODUCT NAME] — $[ORIGINAL PRICE] -> $[DISCOUNTED PRICE]
This offer expires in [TIMEFRAME].
[CTA BUTTON: Claim Your Discount]
[YOUR NAME / BRAND]