HOOK (0-3 seconds):
"Stop scrolling if you want to [DESIRED OUTCOME]."
OR
"Nobody talks about this [TOPIC] hack."
[Deliver the hook directly to camera with high energy. Use a pattern interrupt — snap, clap, or sudden movement.]
BUILD-UP (3-15 seconds):
"Here's the thing — most people think [COMMON MISCONCEPTION], but the truth is [REALITY]."
[Pause for half a beat to let it land.]
"I tested this for [TIMEFRAME] and here's what actually happened..."
VALUE DELIVERY (15-40 seconds):
Step 1: [FIRST ACTION STEP — keep it short and visual]
Step 2: [SECOND ACTION STEP — demonstrate on screen if possible]
Step 3: [THIRD ACTION STEP — show the result or transformation]
[Use text overlays to reinforce each step. Keep cuts tight — no dead air.]
PAYOFF (40-50 seconds):
"And that's how you [DESIRED OUTCOME] without [COMMON PAIN POINT]."
[Show the before/after or final result.]
CTA (50-60 seconds):
"Follow for more [TOPIC] tips. Drop a [EMOJI] in the comments if you're going to try this."
[Point to follow button or use a text overlay with your handle.]