HOOK (0-3 seconds):
[Show the 'before' state — messy, broken, plain, etc.]
Text overlay: "Watch this transformation"
Voiceover: "This [SUBJECT] was [NEGATIVE STATE]. Watch what happens."
[Use a trending audio or suspenseful sound.]
THE BEFORE (3-8 seconds):
[Detailed shots of the 'before' from multiple angles]
Text overlay: "Before"
Voiceover: "[DESCRIBE THE PROBLEMS — e.g., 'The colors were flat, the layout was cluttered, and it just wasn't working.']"
THE PROCESS (8-25 seconds):
[Time-lapse or sped-up clips of the work being done]
Text overlay: "The process"
Voiceover: "Step 1: [WHAT YOU DID FIRST — e.g., 'I started by stripping everything back to basics.']"
"Step 2: [NEXT ACTION]"
"Step 3: [FINAL ACTION]"
[Keep the energy building. Use ascending music or faster cuts.]
THE REVEAL (25-35 seconds):
[Hard cut or transition to the 'after' — dramatic angle, good lighting]
Text overlay: "After"
[Let the visual speak for 2-3 seconds before talking.]
Voiceover: "And here's the result. [DESCRIBE WHAT'S DIFFERENT AND WHY IT WORKS.]"
DETAILS (35-42 seconds):
[Close-up shots of the best details in the 'after']
Voiceover: "My favorite part is [SPECIFIC DETAIL]. It [WHY IT'S GREAT]."
CTA (42-48 seconds):
Text overlay: "Like + Follow for more transformations"
Voiceover: "Want to see more [TYPE] transformations? Follow @[HANDLE] and save this for inspiration."