Know your numbers. Input your content costs, time, and revenue to see exactly what return your social media efforts are generating — and where to improve.
Editor's Note: The benchmarks in this calculator are informed by anonymized performance data from creators using TwinSync's analytics dashboard. Want real-time ROI tracking across all your platforms? See how TwinSync works.
Yes, completely free. Calculate your social media ROI with no signup or payment required.
The calculator factors in your follower count, engagement rate, content costs, time investment, and revenue sources to provide a clear picture of your return on investment from social media activities.
Both. Whether you're a solo creator measuring the value of your content efforts or a brand evaluating influencer campaign ROI, the calculator adapts to your scenario.
The calculator uses industry-standard formulas and benchmarks. Results are estimates based on the data you provide — the more accurate your inputs, the more reliable the output.
Yes. Run calculations for different platforms to compare where your time and money generate the highest return, helping you allocate resources more effectively.
Revenue can include brand deals, affiliate commissions, product sales, ad revenue, course sales, membership income, or any other monetization tied to your social media presence.