WEEKLY CONTENT CALENDAR FOR [MONTH/WEEK]
Theme of the Week: [WEEKLY THEME]
MONDAY — Motivation/Mindset
Platform: Instagram (Post) + X (Thread)
Topic: "[MOTIVATIONAL TOPIC TIED TO WEEKLY THEME]"
Format: Quote graphic + short caption (IG) / 5-tweet thread (X)
Goal: Engagement (comments + saves)
Caption Idea: "[FIRST LINE OF CAPTION]"
TUESDAY — Educational/Value
Platform: LinkedIn (Post) + Newsletter teaser (IG Story)
Topic: "[EDUCATIONAL TOPIC — how-to, tips, or framework]"
Format: Text post with image (LI) / 3-story slide teaser (IG)
Goal: Authority building + newsletter signups
Caption Idea: "[FIRST LINE OF CAPTION]"
WEDNESDAY — Behind the Scenes
Platform: Instagram Stories + TikTok
Topic: "[BTS OF YOUR PROCESS, WORKSPACE, OR CURRENT PROJECT]"
Format: Casual stories (IG) / 30-sec BTS reel (TikTok)
Goal: Relatability + watch time
Caption Idea: "[FIRST LINE OF CAPTION]"
THURSDAY — Community/Engagement
Platform: Instagram (Carousel) + X (Poll)
Topic: "[TOPIC THAT INVITES DISCUSSION — hot take, this or that, Q&A]"
Format: Carousel (IG) / Poll + commentary (X)
Goal: Comments + shares
Caption Idea: "[FIRST LINE OF CAPTION]"
FRIDAY — Promotional/CTA
Platform: All platforms
Topic: "[PROMOTE PRODUCT, SERVICE, LEAD MAGNET, OR COLLABORATION]"
Format: Reel or story (IG) / Post (LI) / Tweet (X)
Goal: Conversions (clicks, signups, sales)
Caption Idea: "[FIRST LINE OF CAPTION]"
SATURDAY — Personal/Lifestyle
Platform: Instagram (Post or Stories)
Topic: "[PERSONAL STORY, WEEKEND RECAP, OR LIFESTYLE CONTENT]"
Format: Photo dump or casual selfie with story caption
Goal: Connection + humanize your brand
Caption Idea: "[FIRST LINE OF CAPTION]"
SUNDAY — Repurpose/Rest
Activity: Repurpose top-performing content from the week into a different format.
OR: Take a rest day — schedule Monday's content instead.
Review: Check analytics for the week. Note top post, best time, and top comment theme.
NOTES:
- Batch create content on [YOUR BATCH DAY]
- Schedule using [SCHEDULING TOOL]
- Review and adjust next week's calendar based on this week's performance