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  3. LinkedIn Caption: Career Lesson
LinkedIn
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Business

LinkedIn Caption: Career Lesson

HOOK (First 2 lines — must appear above the 'see more' fold): "I got [FIRED / PROMOTED / REJECTED / HIRED] because of one thing: [ONE-WORD OR SHORT PHRASE — e.g., 'Vulnerability.' or 'I asked.']" STORY: "[YEAR], I was [YOUR ROLE/SITUATION]. [SET THE SCENE — what you were doing, where you were, what you were aiming for. 2-3 sentences.] [DESCRIBE THE KEY MOMENT — the meeting, the email, the conversation that changed things. Be specific. Include dialogue if possible. 2-3 sentences.] [SHARE THE OUTCOME — what happened as a direct result. 1-2 sentences.]" LESSON: "Here's what I learned: [LESSON 1 — stated clearly and concisely] [LESSON 2 — build on the first] [LESSON 3 — the one that hits hardest]" REFLECTION: "Looking back, I realize [BROADER INSIGHT ABOUT CAREER/LIFE/LEADERSHIP]. If you're in a similar situation, my advice is: [ONE CLEAR PIECE OF ADVICE]." CTA: "What's a career lesson that changed your trajectory? Share it below — I'd love to learn from your experience. --- Follow me for [FREQUENCY] insights on [TOPIC]. Ring the bell on my profile to never miss a post."

Editor's Note: This template was tested on 50+ accounts using TwinSync's A/B testing. The winning version is shown above.

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