PRODUCT LAUNCH CONTENT CALENDAR
Product: [PRODUCT NAME]
Launch Date: [DATE]
PRE-LAUNCH WEEK (Days -7 to -1)
Day -7: TEASE
- Instagram Story: "Something big is coming..." with a blurred product photo
- X post: "I've been working on something for [TIMEFRAME]. Announcement next week."
Day -6: PROBLEM
- Instagram/LinkedIn post: "The #1 problem with [CATEGORY] is [PROBLEM]. It's time someone fixed it."
- Build awareness of the pain point your product solves.
Day -5: BEHIND THE SCENES
- TikTok/Reels: Show the creation process — your desk, prototype, late nights
- Instagram Story: Poll — "Would you want a [PRODUCT TYPE] that [BENEFIT]?"
Day -4: SOCIAL PROOF
- Share a beta tester quote or early result
- LinkedIn: "I showed [PRODUCT] to [NUMBER] people. Here's what they said..."
Day -3: WAITLIST PUSH
- All platforms: "Doors open in 3 days. Get early access: [LINK]"
- Email to existing list: "You're getting first dibs."
Day -2: DEEP VALUE
- Educational post related to [PRODUCT TOPIC] — do NOT sell, just teach
- Position yourself as the expert before the launch
Day -1: FINAL TEASER
- Instagram Story: Countdown sticker to launch
- X: "Tomorrow changes everything for [AUDIENCE]."
- Email: "It's almost here — watch your inbox at [TIME] tomorrow."
LAUNCH WEEK (Days 0 to 6)
Day 0: LAUNCH DAY
- Email blast: Full announcement with link
- Instagram: Carousel or Reel showcasing the product
- X: Thread breaking down features + link
- LinkedIn: Story-driven post about why you built this
- TikTok: Demo video
- Instagram Stories: All day — show excitement, DMs, early sales
Day 1: SOCIAL PROOF
- Share first customer reactions, screenshots of purchases, DMs
- Repost any UGC or mentions
Day 2: DEEP DIVE
- YouTube or blog: Detailed walkthrough or tutorial
- Repurpose clips for TikTok/Reels
Day 3: OBJECTION HANDLING
- FAQ post or Story Q&A addressing common questions
- Email: "Is [PRODUCT] right for you? Here's how to know."
Day 4: CASE STUDY
- Share a transformation or result from an early customer
- Carousel or thread format
Day 5: SCARCITY/URGENCY
- "Launch pricing ends [DATE]. Here's what you'll miss."
- Reminder across all platforms
Day 6: LAST CHANCE
- Final email: "Doors close tonight."
- Instagram Story: "Last call" with countdown
- X: Recap thread of everything included