MONTHLY CONTENT PLAN — [MONTH YEAR]
Overall Theme: [MONTHLY THEME]
Primary Goal: [GROWTH / ENGAGEMENT / SALES / AWARENESS]
WEEK 1 — Foundation
Day 1: [PLATFORM] — Introduce the monthly theme. "This month we're focusing on [THEME]. Here's why..."
Day 2: [PLATFORM] — Educational carousel/thread: "[NUMBER] things you need to know about [THEME]"
Day 3: [PLATFORM] — Story/BTS: Show your process related to [THEME]
Day 4: [PLATFORM] — Engagement post: Poll or question about [THEME]
Day 5: [PLATFORM] — Value post: "The biggest mistake people make with [THEME]"
Day 6: Rest / Repurpose Day 2 content into a different format
Day 7: [PLATFORM] — Personal story related to [THEME]
WEEK 2 — Deep Dive
Day 8: [PLATFORM] — Tutorial or how-to on subtopic of [THEME]
Day 9: [PLATFORM] — Myth-busting post: "[NUMBER] myths about [THEME]"
Day 10: [PLATFORM] — Reel/TikTok: Quick tip format
Day 11: [PLATFORM] — Community spotlight or collaboration
Day 12: [PLATFORM] — Newsletter teaser + cross-promotion
Day 13: Rest / Batch-create next week's content
Day 14: [PLATFORM] — Roundup or listicle
WEEK 3 — Engagement
Day 15: [PLATFORM] — Q&A or AMA announcement
Day 16: [PLATFORM] — Carousel: Case study or transformation
Day 17: [PLATFORM] — Hot take or contrarian opinion
Day 18: [PLATFORM] — User-generated content or testimonials
Day 19: [PLATFORM] — Behind-the-scenes of your business
Day 20: Rest / Analyze Week 1-2 performance
Day 21: [PLATFORM] — Recap of top insights so far this month
WEEK 4 — Conversion
Day 22: [PLATFORM] — Soft sell: Share value, mention [PRODUCT/SERVICE] naturally
Day 23: [PLATFORM] — Social proof: Customer/client results
Day 24: [PLATFORM] — Objection-handling content
Day 25: [PLATFORM] — Direct CTA: "Here's how [PRODUCT/SERVICE] can help you"
Day 26: [PLATFORM] — FAQ post about [PRODUCT/SERVICE]
Day 27: Rest / Plan next month
Day 28: [PLATFORM] — Urgency/scarcity if applicable
Day 29: [PLATFORM] — Thank your community + share wins
Day 30: [PLATFORM] — Month-end reflection + next month teaser
KEY METRICS TO TRACK:
- Follower growth: [TARGET]
- Engagement rate: [TARGET]%
- Link clicks: [TARGET]
- Email signups: [TARGET]
- Revenue: $[TARGET]