LAUNCH WEEK CONTENT BLITZ
Product: [PRODUCT NAME]
Launch Day: [DAY]
DAY 1 (Launch Day) — ALL OUT:
Morning:
- Email blast to full list: "[PRODUCT NAME] is live!"
- Instagram Reel: Product demo or hype video
- X thread: "I just launched [PRODUCT]. Here's the full story."
- LinkedIn post: "After [TIMEFRAME], [PRODUCT] is here. Here's why I built it."
- TikTok: Quick demo or reaction video
Midday:
- Instagram Stories: BTS of launch day — your setup, emotions, first sales
- X updates: Share early reactions, screenshots of sales/signups
- Reply to every comment and DM
Evening:
- Instagram Story: Day 1 recap with numbers (if comfortable sharing)
- X: "Day 1 stats: [METRICS]. Thank you."
DAY 2 — SOCIAL PROOF:
- Share customer feedback, screenshots, DMs (with permission)
- Instagram carousel: "What people are saying about [PRODUCT]"
- Repost any UGC or mentions
- Email: "See what early users think" (for those who didn't buy)
DAY 3 — EDUCATION:
- YouTube or blog: Full tutorial or walkthrough
- Repurpose into TikTok/Reels clips
- LinkedIn: Detailed post on the problem your product solves
- Instagram: Educational carousel related to your product's use case
DAY 4 — COMMUNITY:
- Instagram Live or X Space: Q&A about the product
- Share behind-the-scenes of the build process
- Engage heavily in comments across all platforms
DAY 5 — OBJECTIONS:
- Instagram Stories: FAQ series
- Email: Address the top 3 objections
- X: "If you're on the fence about [PRODUCT], read this:"
DAY 6 — SCARCITY:
- All platforms: "Launch price ends tomorrow"
- Email: "Price goes up at midnight"
- Instagram Story countdown sticker
DAY 7 — FINAL PUSH:
- Email: "Last chance — launch pricing ends tonight"
- All platforms: Final testimonial + CTA
- Instagram Story: "Thank you" message + results recap
- X: Thread recapping the entire launch week with lessons learned