FORMAT 1 — Weekly Update:
"[PRODUCT NAME] Week [NUMBER] update:
What I shipped:
- [FEATURE/TASK 1]
- [FEATURE/TASK 2]
- [FEATURE/TASK 3]
Key metric:
[METRIC]: [NUMBER] ([CHANGE FROM LAST WEEK])
Biggest lesson:
[ONE-SENTENCE LESSON]
Next week:
- [PLANNED TASK 1]
- [PLANNED TASK 2]
Building in public. Follow along."
FORMAT 2 — Milestone Celebration:
"[PRODUCT NAME] just hit [MILESTONE].
Timeline:
[DATE 1]: [EARLY MILESTONE]
[DATE 2]: [NEXT MILESTONE]
[DATE 3]: [CURRENT MILESTONE]
What got us here:
[2-3 SENTENCES on what drove this milestone — a specific strategy, feature, or decision.]
What's next: [NEXT GOAL]
Thank you to everyone who's been part of this journey."
FORMAT 3 — Honest Struggle:
"Honest update on [PRODUCT NAME]:
[DESCRIBE A CHALLENGE OR SETBACK YOU'RE FACING. Be specific and vulnerable. 2-3 sentences.]
What I'm doing about it:
[YOUR PLAN — 2-3 bullet points]
Anyone else dealt with this? Would love advice."
FORMAT 4 — Revenue Transparency:
"[PRODUCT NAME] [MONTH] revenue report:
MRR: $[AMOUNT]
New customers: [NUMBER]
Churn: [PERCENTAGE]%
CAC: $[AMOUNT]
What worked:
[1-2 SENTENCES]
What didn't:
[1-2 SENTENCES]
Goal for next month: $[TARGET]
Ask me anything about these numbers."