Semrush vs Ahrefs: Which SEO tool is better for content creators? Compare keyword research, backlink analysis, pricing, and features.
All-in-one digital marketing toolkit with SEO, PPC, content marketing, and competitive analysis features.
Industry-leading SEO toolset known for the best backlink index, keyword explorer, and site audit capabilities.
Semrush is the more comprehensive marketing toolkit with SEO, PPC, social media, and content marketing features. Ahrefs excels specifically at backlink analysis and keyword research with a cleaner, more focused interface. Choose Semrush if you want an all-in-one marketing platform. Choose Ahrefs if you want the best pure SEO and backlink analysis tool.
| Feature | Semrush | Ahrefs |
|---|---|---|
| Rating | 4.6 | 4.7 |
| Pricing | From $129.95/mo | From $99/mo |
| Best For | Marketers wanting an all-in-one SEO and marketing platform | SEO professionals and content creators focused on organic growth |
| Keyword research | ||
| Site audit | ||
| Backlink analysis | ||
| Position tracking | ||
| Content marketing toolkit | ||
| PPC research | ||
| Keyword explorer | ||
| Content explorer | ||
| Rank tracker | ||
| Site explorer |
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Cons
Pros
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Marketers wanting an all-in-one SEO and marketing platform
SEO professionals and content creators focused on organic growth