Hootsuite vs Sprout Social: Two enterprise social media platforms compared. See which offers better analytics, pricing, and team features.
Hootsuite is one of the most established social media management platforms, trusted by large teams and enterprises worldwide. It offers robust scheduling, social listening, team collaboration workflows, and in-depth analytics across all major platforms. While its pricing has moved upmarket, it remains a powerhouse for organizations managing multiple brands and accounts.
Sprout Social is an enterprise-grade social media management platform that combines publishing, engagement, analytics, and social listening. Its unified Smart Inbox aggregates messages from all platforms, while robust reporting tools provide insights for stakeholders. Sprout Social is known for its excellent customer support and polished user experience.
Hootsuite wins on affordability and breadth of features, making it a solid choice for teams that need social listening, scheduling, and basic analytics. Sprout Social justifies its higher price with superior analytics, a built-in social CRM, and better customer support. Budget-conscious teams should lean toward Hootsuite, while data-driven organizations will appreciate Sprout Social's premium capabilities.
| Feature | Hootsuite | Sprout Social |
|---|---|---|
| Rating | 4.2 | 4.4 |
| Pricing | Professional from $99/mo, free trial available | Standard from $199/mo per seat |
| Best For | Agencies and large teams managing multiple social accounts | Agencies and enterprise teams needing robust social media management |
| Bulk Scheduling | ||
| Social Listening | ||
| Team Workflows | ||
| Custom Analytics | ||
| Ad Management | ||
| Content Library | ||
| Smart Inbox | ||
| Publishing Calendar | ||
| Analytics & Reports | ||
| Advocacy Tools | ||
| CRM Integration |
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