Social Media for Real Estate Agents: The Complete FSBO Social Kit
The complete social media playbook for real estate agents — including templates, posting schedules, and AI tools for FSBO and listing marketing.
Real estate agents who master social media generate 3x more leads than those who rely solely on traditional marketing. But most agents are posting generic listings and wondering why no one engages.
Here's the complete social media playbook for real estate.
Platform Priority for Real Estate
- Instagram — Visual platform, perfect for listings, neighborhood tours, before/afters
- TikTok — Massive reach for first-time homebuyers, neighborhood spotlights
- Facebook — Community groups, local events, referral networking
- LinkedIn — B2B connections, luxury market positioning
- YouTube — Long-form property tours, market updates
Content Pillars for Real Estate
- Market Updates — Monthly/weekly local market data (establishes authority)
- Listing Showcases — Professional photos + video tours
- Neighborhood Spotlights — Hidden gems, restaurants, parks, schools
- Client Stories — Testimonials, closing day celebrations
- FSBO Education — Helping owners understand the selling process
- Home Tips — Staging, maintenance, renovation ROI
The FSBO Social Kit
For agents targeting FSBO (For Sale By Owner) listings:
Instagram Carousel: "5 Things FSBO Sellers Don't Know About Pricing"
Use our Instagram carousel template to create a visually striking educational post.
TikTok Series: "FSBO Horror Stories (And How to Avoid Them)"
Short-form educational content that establishes expertise without being salesy.
LinkedIn Post: Market Analysis
Weekly market data posts establish credibility with both buyers and sellers.
Templates for Real Estate
We've created platform-specific templates for real estate agents:
Browse all real estate templates in our Template Library (filter by "Real Estate" industry).
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